Teaching concept for a graphic design workshop in Azerbaijan
For my bachelor thesis I conceived and realised a teaching concept for non-designers. It aims to introduce important themes of graphic design and typography – and to increase awareness of a professional and consistent corporate design to employees of NGOs in Azerbaijan. The project was a collaboration between the German Society for International Cooperation (GIZ) and the University of Applied Science Potsdam.
In Azerbaijan, publications of civil society are often beyond the threshold of public perception. This is due to both low budgets and a lack of educational options in the field of communication design. Design concepts of NGO statements are mostly not on par with the communication design of the state or economic sectors, which is in turn mostly imported from Europe, Russia or the USA.
The teaching concept covers graphic design themes like typography, colour and composition but also emphasises the conceptual aspects in the design process.
The contents of the lectures and exercises are documented in a resource book.
A detailed description of the methodical and didactical structure as well as the requirements of the project can be found here.
Thesis advisors: Prof. Betina Müller (FHP), Prof. Frank Heidmann (FHP), Thomas Melzer (GIZ).